“If you want to go fast, go alone, if you want to go far, go together. To solve the climate crisis we need to go fast together.”
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Patrick van der Meulen
Patrick is Chief Executive Officer and co-founder of Soly. He founded Soly together with his brother Milan in 2013.
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Milan van der Meulen
Milan is Chief Marketing & Digital Officer and co-founder of Soly. He founded Soly together with his brother Patrick in 2013.
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Anastasia Dellis
Hailing from Cape Town, South Africa, Anastasia Dellis grew up assisting her family’s supermarket business, fostering an entrepreneurial spirit from an early age. From a young age, she had to take on the role of owner-operator of her family business while completing her commerce degree and starting a graduate internship at The Shoprite Group of Companies, Africa’s largest retailer. In 2020, she moved to the Netherlands and consulted for international grocery companies before joining Gorillas as the Commercial Director.
In 2023, she successfully participated in the multi-billion dollar merger and acquisition before seeking new projects aligned with her commitment to creating a positive societal impact. Joining Soly in July 2023 as the Managing Director of Netherlands & Belgium.
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Matteo Artero
The world of high-growth companies is familiar territory for Matteo Artero, the managing director of Soly Italy. He has a long track record at innovative companies. For instance, he previously held management positions at clothing brand Zara and e-commerce company Amazon. Before his appointment at Soly, he served as operations director of flash delivery service Getir.
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Neil Anderson
Neil’s career began at Costco, where he honed skills in customer-centric decision-making, a guiding principle that has remained central throughout his career. With a robust background in sales, marketing, operations, and product development, Neil excels in scaling businesses and creating exceptional consumer experiences with high-impact results.
With over 15 years in Retail, E-commerce and Tech, Neil brings a wealth of cross-industry expertise to Soly as the Country Manager in the United Kingdom. He has held impactful roles at Groupon, JD.com, and Disney; each representing a distinct growth stage of corporate, scale-up, and start-up.
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Alexander Graf von Pfeil
Alexander is the Managing Director of Soly Germany. Prior to joining Soly, Graf von Pfeil was Chief Business Officer at Project 3 Mobility, closely linked to the Bugatti-Rimac group, he led the development and growth of the fully autonomous electric vehicle service. Before that, he contributed to the growth of Uber in Germany and the United Kingdom and was a General Manager for the DACH region at Lime, one of the world's leading micro mobility companies.
Throughout his career, he has demonstrated expertise in scaling businesses within the new mobility sector. Now he is using his experience to strengthen Soly's position as a leader in solar energy, home batteries and charging infrastructure in Germany. -
Christian Strobl
Christian is the Managing Director of Soly Austria. He brings with him extensive experience. Prior to joining Soly, he held the position of Austrian market lead for Berlin-based digital bank N26 and led its Vienna office. Earlier in his career, he worked as a strategy consultant at Strategy& where he advised international clients on digitalisation and innovation projects.
With an academic background in strategy and innovation, Strobl studied in Vienna, Copenhagen, Beijing and Vancouver. So he is now using his expertise to strengthen Soly's position as a forerunner in solar energy, home batteries and charging stations.